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重大决策只有国际化多元化两个问题(国外英语资料)
重大决策只有国际化多元化两个问题(国外英语资料)
In 1990, when Suning entered the corner of Nanjing quietly, no one thought of this humble shop. After 14 years, it would have become a big chain of Chinese electric appliance chains. The rise of Suning, seemingly with no Naxun speech what relation, but this is a breeze to save almost strangled in the cradle of suning.
Air war blessing in disguise
Speaking of Suning, many people will immediately remember the famous air conditioning war in Nanjing in 1993. That year, the home appliance market including air conditioning itself, or in short supply situation, logically speaking, is absolutely impossible to price competition, but this a freak or to fight wars with vigour and vitality of Nanjing eight state-owned joint mall, Suning price ban, and threatened one supplier to Suning, refused to sell their goods.
When the store area of only 200 square meters of Suning relatively eight state mall is only a little, which just a mall electric sales area is more than ten times of it, why the eight mall will put it as deep hatred, non eradicated? Suning Appliance Group CEO Sun Weimin said that the event itself is not a normal competition, these state-owned enterprises performance but the planned economy and market economy two ideas conflict, think they are a system inside, as long as a united, you can put the price by Suning ban live. This is a typical idea of planned economy.
At that time, a slight force thin face of Suning, eight malls attack is difficult to attack, the eight market price, Suning also had to cut prices. It can be said that if the eight shopping malls this ban behavior early two years, Su Ning may be finished. But in 1993, coincides with Deng Xiaopings southern tour speech began to produce effects on the social occasion, in response to the incident in academic and theoretical circles and the media are unusual large, even the governments ideas are beginning to change, feel the need to encourage competition and guide the development of the
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