说明文描写文(in class).ppt

Magazines are usually read in a leisurely manner and are often kept for weeks or months before being discarded. While large, colorful outdoor signs, which people pass by repeatedly, easily attract attention. Other ways of advertising include the use of transportation signs, window displays, point of sale displays , telephone directories and novelties. Brief Analysis paragraph 1 ways of advertising paragraph 2 benefits of advertising on newspaper paragraph 3 advantages of advertising in TV paragraph 4 advertising on magazine and billboard paragraph 5 other methods of advertising * Classification： Description can be divided mainly into two types: objective and subjective. Objective description: describe the subject in a straightforward and literal way, without revealing our attitudes or feelings. Subjective description: convey a highly personal view of our subject and seek to arouse a strong emotional response from readers. How to describe one’s dog? E.g., ones dog – An objective description —mention such facts as height, weight, coloring and so forth. A subjective description —include the above details, also stress the authors feeling toward the dog, as well as its personality and habits. Strategies for Using Description: 1.Reveal the dominant impression. 2.Select details. 3.Use vivid language. 1.Reveal the dominant impression In a subjective descriptive essay, the thesis usually centers on the dominant impression, or a good mood or an atmosphere that reinforces the writer’s purpose. Example A boy with ragged (tattered, torn) clothes rushed through the deserted street, whose footsteps echoed several blocks away. A fair-haired boy runs through the peaceful morning street giggling all the way. (mysterious) (happy) 2.Select details Pay special attention to the selection of details in th