7-11物流案例中文.doc

Seven Eleven Japan日本7-11连锁店 Company Background 公司背景 Would you believe that in Japan there is a retail store chain that outsells McDonalds in fast food你相信，在日本有一个零售连锁店销量超过了麦当劳？And that the same retail chain is also number 2 in paperback sales and number 1 in ladies stockings and batt零售连锁店的销售数量电池和女袜子This retail chain is Seven Eleven Japan (SEJ).。这零售连锁7-11（SEJ）。 SEJ has created the Japanese convenience store industry and continued to lead it with a stream of innovations in the use of information technologies (IT) to support supply chain management. SEJ创造了日本便利店行业，并创新继续以支持供应信息技术（IT） 7-11是世界上最大的便利店网络With more than 35,000 stores worldwide, Seven-Eleven is the worlds largest convenience store network.35000多家世界各地的商店In Japan, SEJ has about 13,000 stores.在日本，SEJ有13000家商店。Other Seven Eleven stores are located in the US (7,750), Taiwan (4,800), Thailand (4,800) and other countries.其他便利店都设在美国（7750），台湾（4800），泰国（4800）和其他国家。SEJ entered the Chinese market at the beginning of 2004, growing to more than 1,500 stores by 2009SEJ 2004年开始进入了中国市场，到2009年超过1500商店。 SEJ was established in November 1973 under a licensing agreement between Ito-Yokado Co., Ltd., Japans leading supermarket chain , and Southland Corporation , which operated Seven-Eleven in the United States ( in 1999, Southland changed its name to Seven-Eleven, Inc. and is referred to as Seven-Eleven through the rest of this case).SEJ于1973年11月日本领先的连锁超市公司伊藤洋华堂有限公司成立在1999年，自从1974年5月在东京市中心开设第一家商店SEJ在主席和首席执行官铃木先生的领导下，该公司在日本的一直保持。 In its Fiscal Year ended February 28, 2009, SEJs total sales (including franchised stores) were about 2.8 trillion yen ($29 billion) with net income of 107 billion yen (about $1.1 billion), making it the largest retail chain store in Japan (see financial data in Exhibit 1).截止至其财政年度2009年2月28日，SEJ的总销售额（包括专营店）约2.8万亿日元（290亿美元）净收入107亿日元（约11元日本最大的零售商店（见图表1财务数据）。 SEJ also had the highest average sales per store per day among the three leading convenience store chains in Japan (SEJ, Lawson and Family-Mart). SEJ销售额三连锁森和