进口与出口export and import.ppt

* Import and Export 1 Prepare to export 2 Research new market 3 Find and develop trade contacts 4 Promote your company 5 Conduct trade transactions 6 Finance and insurance 7 Follow up on transactions Prepare to export To communicate with others To determine research design To search and process information To design export commodity management scheme Research international market Investigate trade restrictions Research new market Scope of international market research International economic environment International political and legal environment Cultural environment abroad Material culture Education Religion Special organizations,customs and roles Language Aesthetics Ethics and more 11 steps of international market research Establish the need for market research Define the problem Establish research objectives Determine research design Identify information types and sources Determine metods of accessing data Design data collection forms Determine sample plan and size Collect data Analyze data Prepare and present the final report Find and develop trade contacts Build a webside Introduce the company Introduce the product Participate in trade shows Domestic shows Trade shows abroad By means of business directory Use Internet Advertising Promote your company Establish a good reputation Give the sample as a present as a gift to make customer know the product quickly Advertising Sales promotion (including participation in trade fairs) Direct marketing Internet marketing Personal selling Publicity Branding Conduct trade transactions To check up if the goods are in keeping with the contract before transportation. Know clearly about the packing. Choose the right means of transportation (sea,air,container,rail,road...) Finance and insurance Documentary credit Factoring Credit insurance facilities SMEs and export financing Follow up on t