2005渠道大变脸(国外英语资料).doc

2005渠道大变脸 2004, Chinas business changes, in recent years, jumped from the large retail terminal still occupy the dominant position in the commercial market, control the lifeblood of the manufacturers channels. In many retail giants follow up a victory with hot pursuit, more time every three days to open a new store style expansion, we can vaguely feel a potential force is brewing change, a big challenge of absolute authoritys retail stores manufacturers change is simmering. Background: KA stores dominate In recent years, large-scale retail terminal manufacturers by the big stores that look up to as the standard, some manufacturers sales increased dramatically, some companies take a thousand li a day forward, hypermarket development gangbusters, its advantage is self-evident: Hypermarket super distribution capacity Trust mart, Carrefour, lotus, Lianhua, Tesco such a super regional or national chain retailers have dozens of stores, as long as the manufacturers to enter a few shopping system is equivalent to the basic completion of a regional or national key city shop work. But the traditional dealer mode is almost impossible to compare, through a batch and the two batch of complex work aspects of many dealers after the distribution work is still not ideal. Hypermarkets are booming Every time the holidays or evening, supermarkets crowded, showing dozens of spectacular full row at the checkout queue, so popular even large shopping malls have strange enough, its not a business, to manufacturers of natural products in supermarkets sales as the first choice. Hypermarkets become terminal publicity, promotion, the main position In recent years, shopping malls are not popular, and the small and medium-sized stores, whether promotional or promotional effects, far less than the big store one percent. In the hypermarkets, both publicity and promotion of the scale and resources, but also a huge consumer groups and audiences, so hypermarkets have become the main position of the f