刘永炬品牌问对之八：欧典“德国”策(国外英语资料).docVIP

刘永炬品牌问对之八：欧典“德国”策 Liu Yongju: the hypocrisy of brands Liu Yongju: the strange situation of the brand Liu Yongju: how to choose brand training? Liu Yongju brand ask one: brand road Liu Yongju brand asked about two: industry phenomenon dialysis Liu Yongju brand asked about three: corporate brand case review Liu Yongju asked for four: Hengyuanxiang brand sheep, cattle change Liu Yongju brand asked about the five: Chinese enterprises advertising chaos market reasons Liu Yongju brand asked about six: Chinese enterprises advertising chaos market due to two Liu Yongju asked: the seven brand of brand inspiration Steamed Buns case The actual situation the authenticity of brand building from the European Code of events Liu Yongju asked the right brand: through the fog to see the true chapter, pointing to the root cause of the brand. By brand dialogue with Mr. Liu Yongju to ask for the form, to build policy suggestions of enterprises brand building, and doubts, doubts, verify brand confusion, inspire and help the management and development of enterprises hope. Guest: Liu Yongju (member of the academic committee of China Advertising Marketing Society) Brand dialogue: some people say that China is currently a high incidence of brand crisis, how do you see this situation? Liu Yongju: it has a lot to do with the impetuosity in Chinese market. What kind of environment is the Chinese market? Many foreign brands have come to China and found that the Chinese pay more attention to the product demand. The brand demand is not paid special attention to. Why? Because the product can be fake and shoddy, everyone can wear famous brand, migrant workers, the boss can wear brand-name, all brands are devalued in china. This shows that Chinas market environment is because the community as a whole did not raise the brand to a certain height. Now there is no brand emotional desire, has become a form, that is to say, brand value in China has been virtually invisible devaluation, and that consumers w