别让渠道的终端成为“中断”(国外英语资料).docVIP

别让渠道的终端成为“中断” Dont let the terminal of the channel become interrupted -------------------------------------------------------------------------------- Respect for channel dynamics Change terminal management concept In China, market leadership is often abroad or the world strong brand share, in the FMCG industry, especially, but also a large number of mature foreign brands on the domestic market with the increase of our country look at fiercely as a tiger does, degree of openness, these brands to enter the domestic market, has a mature brand heritage advantage. The local weak brands and new brands, not only unfair, but also a huge threat. Two marketing models for starting the market These two kinds of brand marketing mode is also different, foreign brands in the local market landing, is often the first brand building, brand effect and excellent market performance than overseas, the new brand is more empirical convincing, in the target consumer groups is more easy to form a brand of potential energy, thus stimulating consumers, middlemen at a faster pace to accept the brand, the formation of instant sales surge situation, then the channel network will follow, product sales channels spread fast, even less, or to accept music channel intermediaries. While the local brand is not the brand heritage advantages, from the perspective of channel power, promote the circulation of the power channel from the channel only spread channel thrust, it is not difficult to understand why many local products in market, spreads in the channel design, often is Gaokaidizou, with relatively high price to attract the middleman, to take the boat out to sea, the dealer to cyber source their products will be forced to push to the terminal consumers even. But this high price difference channel spread system is a double-edged sword, has spread, although the mean channel thrust is strong, but also to some middlemen not prefect rules huge Cuanhuo, hit price vicious competition in the market operat