南开16秋学期《零售管理与实务》在线作业(国外英语资料).doc

南开16秋学期《零售管理与实务》在线作业 16 autumn semester retail management and practice online homework First, radio questions (30 questions, 60 points) 1., a shopping center for chairs, unit costs 1O yuan, the product price of 15 yuan, then the product cost plus rate is () A. 33.3% B. 50% C. 70% D. 100% Correct answer: 2. the width of a portfolio is the number of (or) of the product portfolio A. commodity variety B. commodity projects C. product category D. product brand Correct answer: 3., the use of goods to reduce prices in order to attract consumers to increase the purchase of promotional activities known as () A. discount promotions B. has an award for promotions C. discount coupons promotions D. Theme Event promotions Correct answer: 4. the worlds first () was born in France in 1852 A. discount store B. warehouse store C. department store D. store Correct answer: 5., in the means of retail promotion, () is an auxiliary means of promotion. A. retail advertising B. sales staff C. public relations D. business promotion Correct answer: 6., the retail format which aims at satisfying the convenience of customers is ( A. grocery store B. convenience store C. direct store D. specialty store Correct answer: 7. advertisements that promote sales at the buying site are called () A. POP ad B. flash ads C. screen ads D. direct advertising Correct answer: 8., the general merchandise policy adopted by childrens clothing stores is as follows A. complete commodity policy B. market segmentation commodity policy C. single commodity policy D. plump commodity policy Correct answer: 9., for the airport lounge, the vast majority of passenger traffic is () A. share passenger flow B. itself passenger flow C. derived passenger flow D. fixed passenger flow Correct answer: 10., the implementation of differentiation strategy in retail areas should be reflected in () differences A. goods B. service C. price D. shop Correct answer: 11., in order to achieve long-term stability of consumers, retail enterprise