宋代广告形式(国外英语资料).docVIP

宋代广告形式 The forms and characteristics of advertising in Song Dynasty The Song Dynasty was a prosperous period for the development of ancient Chinese commodity economy, and also a turning point for Chinas feudal society. Because of the social productivity and the progress of science and technology, the development of city economy and the expansion of commodity exchange, showing a flourishing business in Song Dynasty, the Song Dynasty is another peak of Chinese development of the feudal society of commodity economy since the Qin and Han dynasties. With the prosperity and development of the commodity economy, the market is gradually expanding, competition is becoming increasingly fierce, and the application of advertising in the Song Dynasty has become very common, and there is great development and innovation. This change shows that the advertising label, the Song Dynasty merchant are no longer satisfied with the traditional - message simple, partially out of the low level boast, to talk about culture, brand, commitment, credibility of the higher level. The fierce market competition makes the advertising industry closely related to the commercial development, of course, this is inseparable from the strong advertising consciousness of the song dynasty. On the importance of advertising function at the same time, the Song Dynasty merchants have a strong sense of advertising, which is from a new perspective of multi-level deep push advertising and publicity, advertising in the form of more than the previous generation of rich and colorful, with characteristics of the times. Mainly in the following aspects: First, sing, call advertising. Most of the advertisements before Song Dynasty were simple in content and simple in form. They often paid attention to the simple communication of information. Therefore, they lacked emotion and made it difficult to resonate with consumers. The merchants in the Song Dynasty paid attention to the emotional communication with the customers i