广告职位的认识(国外英语资料).doc

广告职位的认识 Talk about marketing again. And a comparison of niche positions in advertising, planning, consulting, marketing Background introduction I graduated from Engineering Department of engineering major in 10 years. After graduation, there are some twists and turns, through forced exams and exams, In May this year officially entered the workplace, now has six months of work. . Marketing and sales are almost the most widely held industry, Combined with personal experience, talk about their own marketing summary and segmentation, we hope to help. Marketing plate is too big, first from advertising, planning, consulting, marketing four industry talk about, a little superficial view: . (I) advertisement My company is the largest advertising company in the province, the main business is media agents. The industry benchmark is 4A, Chang Rong, vision, gravity. Media agency, like the nature of grain, vegetables and clothing agent vendors, middlemen television and enterprises, make the difference. Although the largest turnover, or regional companies, talent pool, the overall strength is generally. Regional media agents only have quantitative differences. Like a fleet of ships, whose boats are large and who is the biggest. Its not the tonnage of an aircraft carrier, because its not even a warship. . Advertising companys business process AE (business person) - media planning (such as 1 million budget, which media and programs to launch) - media buying (buying advertising resources from TV stations, websites and newspapers) The so-called whole case advertising company, basically is more advertising production, brand planning, public relations department, activities planning. Plainly, it is advertising, graphic design, offline activities, planning and implementation, soft text, soft news public relations. Basically with the program sponsorship. The most classic case is always the super girl marketing. . The advertising companys business is in the propaganda of 4P, which is the