微博营销 “第一屏”战略(国外英语资料).docVIP

微博营销 “第一屏”战略 Such as title, website do know, the first screen strategy, in the user does not need to drop the page of the first screen to display important content. After the birth of social media, the mass of information caused by extremely fast refresh rate, especially in the micro-blog platform, you well written content, may soon be submerged in a variety of information sources of information. In this way, even fantastic views or comments, inevitably fall to empty embarrassment. Therefore, in micro-blog marketing, the first screen strategy needs to be more attention, after all, most users will not be so patient, pull in the end to read all the content, and the first screen is the most important. Well, how to try to seize the users first screen? According to their own and the research summary, summarized as follows: 1., by selecting the most appropriate release time, grab the first screen. According to the habits and preferences of the target audience, select the most appropriate release time. The right time for office workers will not be suitable for students. So, even with the game company, because the audience of the activities of the law is different, should also choose different time periods. 2., through meaningful forwarding, maintenance of the original content back to the first screen. To note here is, must be meaningful forward - such as in the morning to send the contents, after a morning after the user has a various aspects of the review, by summing up the user reviews, to summarize / answer way, their digestion and absorption of the information, and then forwarded to form - or an organic QA process based on a review of the user to see their problems are solved satisfactory, first see the user but also because of the context, so as to know the contents of the information flow. The 3. theme # symbol search results occupy the first screen. Make sure that each content belongs to (subject to a topic) and that there is a source / link (for the need to increa