陈伟鑫论文答辩.ppt

The Application and Effects of Puns in English Business Advertisements from the Perspective of Relevance Theory关联理论下双关语在商业英语广告中的运用及效果;Thesis Structure;1 IntroductionSignificance of this study:;2 Literature Review ;3 Application and effects of relevance theory in puns in English business advertisements;Conclusion; Limitations;; Red Bull gives you wings (win). (the advertisement for sport drink);(1) Don’t let a period stop you.(advertisement for Kotex Ultathin towel) (2) After you get married, kiss your wife in places she’s never been kissed before. (advertisement for honeymoon destinations) (3) I am More satisfied. (advertisement for cigarette in the brand of More) 　 We can get a conclusion that puns turn vulgar statement into graceful and implied expression above all the advertisements. Especially in our country, most people are sensitive to sex or breast which are not accepted to appear in public. However, pun averts all the problems. These examples also suggest that punning is an extremely important way to solve taboos in our social life such as sex and religion.