零售习题(英文).doc

Chapter1 1.Which of the following activities does not fit within the scope of retailing? a. medical services to families b. direct-to-home sales c. vending purchases by factory workers d. sales to wholesalers (d; Challenging; p. 4) 2.Which statement concerning retailing is correct? a. Retailing activities must involve a store. b. Retailing activities do not have to include a retailer. c. Retailing activities cannot be performed by a wholesaler. d. Retailing activities involve goods, not services. (b; Challenging; p. 4) 3.Which of the following is generally not considered a party in a typical channel of distribution? retailer final consumer wholesaler advertising agency (d; Moderate; p. 8) 4.A retailer collects an assortment of goods and services from various sources, buys in large quantities, and sells in small amounts to final consumers. This is referred to as _____. a. one-stop shopping the retail concept retail transactional efficiency the sorting process (d; Moderate; p. 8) 5.The sorting process helps final consumers by _____. a.allowing store credit viding one-stop shopping convenience c.operating long hours viding delivery services (b; Challenging; p. 8) 6.The sorting process helps manufacturers by _____. a.paying on the basis of when goods are shipped, not sold b.offering an assortment of goods that are collected from a large number of suppliers c.enabling one-stop shopping d buying large orders at one time (d; Challenging; p. 7) 7.A retailer sells to customers through traditional retail stores, mail-order catalogs, and a Web site. This illustrates _____. a.single-channel retailing b.the sorting process c.multi-channel retailing d.the importance of impulse retailing (c; Moderate; p. 9) 8.A retailer often must limit its selection of brands in _____ distribution. a.wide ensive c.selective d.exclusive (d; Challenging; p. 10) 9.Which form of distribution has the effect of most severely limiting a manufacturer’s long-run sales potential? a. intensive distributi