美容院的开店策划书要如何写？(国外英语资料).docVIP

美容院的开店策划书要怎么写？ I can only tell you some flow 1, the preamble should brief, brief description of advertising activities, deadlines, tasks and objectives, and when necessary, should also explain the advertisers marketing strategy. This is all the plan to engage in, its purpose is to put forward points advertising plan, to the highest level of enterprise decision makers or executives of fast reading and understanding, to the highest level of decision makers or executive planning for a certain part of the doubt, can pass through the part quickly understand the details this part should not be too long, with hundreds of words is better, so some advertising planning book said this part of the executive summary. 2, the market analysis section generally includes four aspects: (1) enterprise management analysis; (2) product analysis; (3) market analysis; (4) consumer research; writing should be based on the results of product analysis to explain the characteristics and advantages of advertising products themselves. Then, according to the market analysis, compare the advertising products with all kinds of similar products in the market, and point out the consumers interests and preferences. Suggest improvements or development proposals for advertising products, if possible. Some advertising schemes say this is part of the case analysis, briefly describing the history of advertisers and advertising products, and evaluating products, consumers, and competitors. 3, advertising strategy or advertising part, should according to the results of product positioning and market research, clarify the focus of advertising strategies, with what method makes advertising products to create a profound impression in the minds of consumers. What methods are used to stimulate consumer interest in purchasing, and what ways to change consumer habits, so that consumers buy and use advertising products?. What methods should be used to expand the scope of sales of advertising products?. In what ways