营销绝对竞争力(国外英语资料).docVIP

营销绝对竞争力 Speech of guests of the second cosmetics Conference - Chinas top marketing expert Lu Changquan Lu Changquan: Im glad to join you in marketing and how to do it in the cosmetics field. I have been thinking for a long time, why do Chinese cosmetics do, our boss in high-end shopping malls do not let us enter? I have studied the bosses of 30 Chinese shopping malls for this purpose, and they say that Lu teacher is not our discrimination against Chinas cosmetics, because its image is really not very good. So, we think about a problem, cosmetics in the end how to do?. So, my theme today is build cosmetics marketing absolute competitiveness, some people say that road teacher has absolute things in the world? We look at several products, in my opinion, any person, any organization, any product, if there is no absolute competitiveness, then nothing. If you are absolutely competitive, you can make a lot of money. Lets take a look at these excellent brands. Are they absolutely competitive?. We think of WAL-MART. What do you think of this brand in our minds? Does it have an overwhelming overwhelming advantage? Lets take a look at Coca-Cola, NIKE, for example, the same pair of shoes. Can our Chinese companies sell at a price? But the same shoes make NIKE sell and kids love it. I once took my kids to buy shoes. I said you dont have to buy NIKE shoes, and XTEP shoes are good too. XTEPs factory is still my student, say you go in any direction. My kid went in and said, never wear XTEP shoes, or youll fail the exam.. Because XTEP shoes is a symbol of X, while NIKE is a mark of shoes. We look at this Head and Shoulders shampoo, we look at Armani, Volvo, we look at Armani this brand. I found Chinese brand, as long as the Marlboro let him in, so many doors are China ye love to buy Marlboro, such as the trend of duck. Why do we channel so long, can not stop the momentum of Marlboro come in? What makes them absolutely competitive? Yes, do they have unique skills? Does SKII have uniq