论述企业笼统的感化(国外英语资料).docVIP

论述企业形象的作用 Discuss the role of corporate image Under the condition of market economy, good corporate image has become an indispensable intangible resources and strategic resources, is an important basis for enterprise survival and development conditions, a reliable guarantee is to create competitive advantage, how to do in the customers heart good corporate image? I think there are several aspects as follows: First, the service is supreme, creates the myth Haier group was founded in 1984, 26 years into the business, adhere to the spirit of entrepreneurship and innovation of a world famous brand, has been on the verge of collapse from a collective small factory developed into more than 70 thousand employees worldwide, 2010 turnover of 135 billion 700 million yuan global group company, for many years ranked top 500 enterprises in the forefront of Chinese. Haier has jumped to the worlds first brand of white goods, and has been named the ten largest innovation company in the world by Newsweek magazine. After the first sale of credit products to sell, floating method, only thinking of the off-season, no off-season market is always in the same rule moved to create the user is always difficult for the market is our innovative research focus on market, a good reputation in the market and never say no user complaint is the best gift for you satisfaction is our work standards of one vote in the end, one-stop foreign core competitiveness is to obtain customer and user resources abilities I am Haier I smile. Haiers highest service concept is not only a buying and selling relationship to customers, but also a feeling of relatives. Maybe the company began to buy products, but when your brand to a certain superstructure, then you buy is service. Fame is what you buy. I cant say that service can bring you much market, but without good service, you will lose the market. Twenty-first Century is not the age of material, but the age of spirit. Two, a good corporate image can enhance th