智能化包装在整合设计中的应用研究--以有机果蔬产品销售包装设计为例.pdfVIP

摘 要 近年来，随着科学技术的发展，以及生活水平的提高，消费者对 水果蔬菜已经不再是基本的生理和安全上的需求，而更多的是希望购 买到新鲜、高品质的水果蔬菜。面对此种需求，我国的有机果蔬产品 包装，需要着重提升在销售流通过程中对果蔬产品的保鲜与保护措 施。然而，目前国内的果蔬产品销售包装，长期沿用传统捆装、袋装 等简单模式，导致包装形态结构单一，不能有效地保护产品；同时包 装缺少统一的规范，且多无产地标识、无采摘日期、无保鲜时限；缺 少品牌识别性等，这些因素均导致消费者对蔬果产品的信赖感降低。 因此，本设计旨在通过对有机果蔬产品销售包装结构及信息传达 方式进行创新研发，设计出了创新型自选手提袋包装、一纸成型包装、 展销一体包装等多种新型包装结构。通过智能化技术在包装中的实 现，以达到对果蔬产品在销售和售后过程中的全息化管理。在设计过 程中充分考虑到了产品的宣传和售后运输等问题，实现有机果蔬产品 在中高端品牌中的定位，减少有机果蔬产品销售和售后过程中带来的 损耗，突显有机果蔬品牌的无形资产，最终达到提高果蔬产品经济效 益的目的。 关键词：果蔬产品，包装结构，销售包装，整合设计，智能化 I ABSTRACT In recent years, as the technology is developing and our life quality is improving, customers not only have physical requirements on fruits and vegetables, but also expect buying fresh and high-quality ones. Facing with this demand, it is very necessary to enhance the approaches in preservation and protection in the sales process of our agricultural products. However, nowadays, we still follow some traditional packing approaches (e.g. binding) to sale our domestic produce, for instances, use simple packaging structure, which can not protect our product effectively; On the other hand, we still lack of unified standard, multi-origin identification, picking date indication and preservation limit; Moreover, without brand recognition, customers will not have confidence in our food. Therefore, according to our innovation in the structure of sales packaging and the way to convey information, we have designed several new packing structures, such as optional hand-bag packaging, one-paper folding packaging, and multi-functional packaging. According to the implementation of intelligent