智能化包装在整合设计中的应用研究--以有机果蔬产品运输包装设计为例.pdfVIP

摘 要 市场调研与相关数据显示，随着人们高质生活的凸显，对水果与 蔬菜的品质要求日益提升。因而在这一需求下，自然对果蔬包装设计 方面有了较为人性化、生态化的规格。众所周知，果蔬产品包装设计 中，跨区域流通及流通过程中对果蔬产品的保鲜与保护是毋庸置疑 的。但就目前国内果蔬产品包装在运输方面，明显出现了结构上的单 一化、技术上的落后性、产地的无标识化，等等缺陷。这不仅反映了 一个民族文化所隐现的滞后性，更重要的是对现代社会生产生活方式 的反映。 本设计拟以信息型技术为根基，通过改良运输包装设计中的结 构、技术、材料等内容，试图达到果蔬产品在保鲜、运输、安全等方 面的创新，进而实现有机果蔬产品所体现出的：中、高端品牌定位、 存贮运输的信息化管理、跨区域流中带来的运输损耗、产品品牌的无 形资产以及经济效益的提高等前景 关键词：运输包装，缓冲结构，果蔬产品，整合设计，智能化 I ABSTRACT Market research and data show that,as the quality of life is improving, people expect higher standards on the quality of fruits and vegetables. Thus, under this demand, we specify humanization and ecologicalization in out packaging design. As we all know in the packaging, the preservation and protection for goods when transporting across regions are indispensible. But now, in terms of domestic transport packaging, obviously, the structure is too simple; techniques are out-of-date; we still lack of identification on origin, and so on and so forth. All the above problems are the reflection of lags in our national production and modern lifestyle. Our design is based on information technology, with the improvement in the structure, technology, materials in transport packaging, we make our innovation in terms of preservation, transportation and security, as a result, we achieve the following goals in organic fruit and vegetable products: High-end brand positioning; intelligent management in storage and transport; physical loss re