高中英语必修4 unit1Project.ppt

Unit 1 Advertising Developing an ad campaign Step One: Comprehension 1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What questions should we first consider? Main idea of each paragraph Para. 1 Para. 2 Para. 3 Para. 4 Step Two: Language Focuses 1. reach a particular audience… (line 2) Reach here means ‘attain/achieve’. e.g. We can never reach perfection. You will know better when you reach my age. Exercise After a long discussion, we _______ ______ _____________ on what steps we should take in the next three months. (达成理解） 2. In order to determine…(line 11) determine:decide firmly/find out e.g. We haven’t determined when to leave. Can you determine the meaning of the word? determine on/upon: resolve e.g. We determined on an early start. determine to do sth. He determined to learn French. determined: adj.be ~ to do sth. I’m determined to succeed. 3. appeal to the way…(line 19) appeal to: V. (a) be attractive/interesting e.g. Do these paintings appeal to you? (b) make an earnest request 恳求/呼吁 e.g. The police appealed to the crowd not to panic. e.g. an appeal for help/ food The new fashion soon lost its appeal. Ex. The idea of working abroad never _______ ______ me. (吸引） 4. be concerned with…(line 23) be concerned with: be about Her latest article is concerned with Taiwan Issues. Mr. Zhang is much concerned with the disabled. concern:V. affect The loss is serious for all concerned. N. It’s no concern of mine. What are your main concerns as a writer? as far as sb/sth. concerned: 就某人/事而言 Ex. We ________ _________ _________ _________ his safety.( 都关心） 5. what approach you want to …(line 28) approach N. ways We can try a new approach to language teaching. N. coming near to At her approach the children ran off. approach V. come near/get close to As you approach the town the first building you see is the church. I find him difficult to approach. Identify di