智能家居：宽带服务提供商机会.pdf

Smart Home: The Broadband Service Provider Opportunity 智能家居：宽带服务提供商的机会 Michael Philpott, Practice Leader, Consumer Services michael.philpott@ TE0003-000801 Ovum is not liable for any perceived changes of meaning that may occur through translation, and that for the avoidance of doubt, the original English version should be referred to for any discrepancies Ovum不为任何翻译后可能造成的歧义负责，为避免疑义，任何意义分歧皆以英文原版为主。 © Copyright Ovum. All rights reserved. Ovum is part of Informa Group. Table of contents 目录  Summary 摘要  The service provider’s overall strategy 服务提供商的整体战略  The smart home opportunity 智能家居市场机会  Barriers to the smart home 进入智能家居市场的障碍  Lessons from OTT players 从OTT玩家那里学到的经验  Telco case studies 电信运营商案例研究  Appendix 附录 © Copyright Ovum. All rights reserved. Ovum is part of Informa Group. 2 Summary (1) 摘要  To date smart home solutions have focused on professional home security or home automation applications that cater for a relatively limited customer segment. If service providers wish to appeal to the mass market, they need to develop smart home solutions that meet the needs of the wider population. 智能家居解决方案迄今为止主要集中在迎合相对有 限客户群体的专业家庭安防或家庭自动化应用。如果服务提供者希望吸引大众市场，它们需要开发满足更广泛人口需要 的智能家居解决方案。  Cost remains a fundamental barrier to the development of the smart home. To reduce upfront costs it is tempting for providers to try to “dumb down” high-end solutions in the hope that they are then more attractive to the wider market. However, this tends to reduce the value of the service without resulting in a product that actually meets users’ needs. Service providers should innovate more around the needs of the different segments within