森林公园旅游产品开发的评价模型介绍.pdfVIP

45 7 Vol.45, No.7 2 0 0 9 7 SCIENTIA SILVAE SINICAE Jul., 2 0 0 9 ——— 1 1 2 黄秀娟 　刘伟平 　兰思仁 (1.　350002;2.　 35000 1) 　:　, , 、。 , 。 、, , (AHP), 。 。 4 , B 、、、5 。 C, D 26 。 , , , 。 :　;;; :S7-932 　　　:A 　　　:1001-7488(2009)07-0111-08 Evaluation Model of Forest Park Tourism Products and Its Application ———In View Poin of Sui abili y of Tourism Produc Developmen Huang Xiujuan1 　Liu Weiping 1 　Lan Siren2 (1.Economics andManagement Collegeof FujianAgriculture andForestry University 　Fuzhou 350002; 2.FujianForestry Office　Fuzhou 350001) Abstract:　The fores ourism produc evalua ion heory, which is an essen ial par in he ourism produc developmen heory, provides crucial knowledge o reduce he blindness and increase he success probabili y of developing fores ourism produc s.The paper deeply analyzed he problem and buil a syn he ic evalua ing model.Firs , he paper analyzed he fac ors of affec ing fores park ourism produc s by means of economic and ourism heory, buil indexes sys em of evalua ing he sui abili y of fores park ourism produc s, ob ained he w eigh of every index by using Analyses of Hierarchical Process (AHP), and elucida ed he score principle of final hierarchy indexes.Based on hese analyses, a syn he ic model of evalua ing sui abili y of fores park ourism produc was es ablished.The indexes sys em was composed of four hierarchies.B hierarchy included produc s compe i iveness, marke demand level, developing performance, produc developing capabili y and ex ernal rela ionship.C, D hierarchy included w eny-six fac ors.In he end, he paper had evalua ed