Marketing-SWOT分析法【专业市场分析英文版】.docxVIP

Ms Carren RoyGroup 6: Isabel, Serena, Bobby, Lareina, KathyMay 24th, 2012SWOT-Analysis [Wall’s product extension]StrengthsAdvantages of position:Esteemed, established, mature, world-wide operation with sales in ?China Main land,?Hong Kong,?India,?Indonesia,?Jordan,?Lebanon,?Malaysia, etc.Wall’s is the market leader of the Pakistani Ice cream market.Unilever has been selling ice cream for decades, though the Heartbrand was launched world wide in 1999. The Heartbrand logo is common to every country and has come to be synonymous with quality treats. Capabilities:We are capable of reaching 15% market share in China in two years since with a prestigious operation and considerable market share the heartbrand has established an excellent platform for further development such as a product extension.Competitive advantages:Deep roots in local cultures and markets?around the world, which establish a strong relationship with consumers and are the foundation for the future growth. A truly multi-local multinational: we bring our wealth of knowledge and international expertise to the service of local consumers.USPs (unique selling points):Health: In some studies, particularly an eight-year-long one that was reported in 2006, many health professionals accept the notion that a low-fat diet decreases people’s risk of disease. Low-fat ice cream is therefore popular in the current market.Keep-slim satisfaction: Women and teenagers are the main customers of our products. As a commonly known trend, women and teenagers prefer sweet and iced food whereas partly because of the increasing number of obesity they now prefer foods that can not only satisfy their stomachs but also help them keep slim.Resources, Assets, People:Fully equipped with state of the art machinery, the Wall’s factory is a standard of hygiene and technology in the region and has become synonymous with quality.Strong, recognizable brands: Mention ice cream and most people think of the Heartbrand. The brand with the big re