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特许经营的好处有哪些？ 特许经营（FRANCHISE）是指特许经营权拥有者以合同约定的形式，允许被特许经营者有偿使用其名称、商标、专有技术、产品及运作管理经验等从事经营活动的商业经营模式。 FRANCHISE is the franchise owners to the form of contract, allowing franchisees have compensation use for its name, trademark, proprietary technologies, products and operational management experience in the business model of business activities. 1. To improve the opportunity of the successful investment 2. The franchiser can get the systematic training and guidance 3. The franchiser can gain the product of good quality and reliable brand, and good service 4. The franchiser can reduce much of the cost and guarantee the successful marketing because of the unified technology and operating mode (统一的技术和经营模式). 5. To reduce the risk of operating the company based on the headquarters’ successful experience. 6. Under the famous brand, the franchiser can save some of the advertisement fees because the customers have been attracted by the unitary advertisement (整体广告). 7. It can gain the continual technology support and after-sale service. 跨国公司进入新市场的方式有哪些？ 1. According to trade-based market entry mode (贸易型市场进入模式): The products will be manufactured outside the targeting country, then will be sold to the targeting country. 2. According to contractual market entry mode (契约型市场模式): The enterprise entry the targeted countries by signing the long-term and non-investment intangible assets of assignment contracts with the targeted countries. 3. According to Investment-oriented market entry mode (投资型市场进入模式): Through direct investment into the targeted countries, namely, transferring the campany’s capital, the management technology, sales, fiancé and other functions into the targeted countries, establishing the branches or subsidiaries, which under control of the company 分公司与子公司的区别是什么？ 分公司是总公司的分支机构，不具备独立法人资格，也就是说它不能独立的行使权力及义务，分公司的权限要看总公司授权的范围有多大。而子公司则不然，他是独立法人，可以独立行使权力及义务。 The filial is the branch of the head office. It does not have the independent legal entity qualification, which me