中外广告史简答(国外英语资料).docVIP

中外广告史简答(国外英语资料) Chinese and foreign advertising history. Txt24 life is like the sea, tolerance is the boat, the boat is in the sea. There is a mountain of life and a path of tolerance. Life is like a song, forgiveness is a song, and song is a song. Short-answer questions According to the historical evidence, in the spring and autumn period and in the past (slavery society), what forms of advertising have appeared in the exchange of goods? What is its advertising feature? 1 (1) oral advertising: it is the need to adapt to the exchange of things, to change something, or to use something for oral Shouting to let people know (2) physical advertising: something to be changed (3) marking advertising: the first to be marked on the product, and then a commercial mark; (4) hong merchants and jia advertising forms: hong lane hawking, sit jia has a fixed place of business, the use of cover, signs to attract customers. Describe the development of sound advertising. one (1) audio advertising is based on oral advertising. The western zhou dynasty ago, traders in the alleys and trafficking hawking is given priority to, because of the pull not only based on noise shouted, voice and preach not far, then audio advertising arises at the historic moment. (2) during the western zhou dynasty, there was a sound advertisement. In the western zhou dynasty, the sugar eaters knew how to use the flute as a medium to attract peoples attention. The merchants use different instruments, shake, beat, draw and blow, and represent different industries in different kinds of special acoustics. The consignee beat little brass gong, shake barang drum; Oil bangs; The iron chain of four blades of iron, which the sharpener took, made the iron plates collide with each other. In the song dynasty, with the development of the social economy, the sound advertising was greatly developed. When sound advertising is a combination of voice and music, the human primitive drink cough cries and ballads, quick pull, and