消费者驱动的品牌战略(国外英语资料).docVIP

消费者驱动的品牌战略(国外英语资料) The consumer is the origin, the highest point Mr. Zhang: I am very happy and excited to be here. This meeting is very important because this is a very important year. As a loyal fan of the cosmetics conference, I thank you all for coming, and thank you for your appreciation and your choice. Its a great honor to be with you today for some important questions about the future of the cosmetics industry. Today, the speakers who came to the meeting were all part of our cosmetics industrys very important brand founders and managers. Todays topic is consumer-driven brand strategy, in fact, neither Mr Sun Huaiqing led pill beauty category subdivision strategy implementation, or ms Xu Guiping led di color of experience marketing mode, to special value to consumers. I think the cosmetics industry has changed dramatically over the past few years, and the big reason is that people are grabbing consumer demand. So here, I want to ask you, were talking about coming back to the origin, the consumer is the origin, why do you want to come back to the origin? It came from channel back to the consumers, this is our research at the heart of the whole issue, because there is no return to the origin of the idea in other industries, only we have the cosmetics industry. First, I would like to invite Mr. Sun huaiqing to discuss his views. Sun Huaiqing: today I am very glad to attend the subject of the BBS, so we just the host gave everyone a very good introduction, consumer-driven and back to the origin. In fact, Im thinking that the brand needs to know your ultimate goal in order to be successful in the long run. I think we are today one of the biggest issue is that whether we have focus on the most fundamental thing, should return to focus on the most fundamental, so that the Chinese cosmetics industry to win success. Chinas cosmetics industry, like Shanghais, is very small. The natural hall, or peraiya, is only a decade old. The history of Chinese cosmetics companies a