电子商务论文(国外英语资料).docVIP

电子商务论文(国外英语资料) References... 7 The online marketing strategy of small and medium ceramic enterprises in China Xx college e-commerce major XXX Instruct teacher XXX Abstract: the author analyzes the era of e-commerce opportunities and challenges for Chinese ceramic enterprises, and combining the examples discussed at the beginning of the development of Chinas ceramic enterprises to realize the network marketing network marketing strategy should be taken. Key words: Internet marketing, small and medium ceramics enterprises, Internet marketing strategies 1 introduction The survival of a business depends largely on the degree of market ownership. As a business, winning and capturing market share in competition is its ultimate goal, and the best way to maximise profits. And in the age of electronic commerce development of the Internet makes it possible to computer marketing, and marketing of computerized network marketing in marketing and enterprise management mode has had the fundamental change, that change in marketing and management mode for small and medium-sized ceramic enterprises provides a beneficial method, allowing them to have the opportunity to outwit the mighty big enterprise in the past. Small and medium-sized ceramic enterprises because of its small size power is relatively weak, although there is a very good technology, product, but the information not unobstructed, unable to make consumers know and order your products, make the small and medium-sized ceramic enterprises in the marketing process there are other firms that do not exist many problems. While e-commerce for small and medium-sized ceramic enterprises with advanced means of information, so that they in the relatively equal competitive opportunities with large enterprises and stage, and has brought the good development conditions and opportunities. Online advertising by a small ceramic company can send promotional messages to potential customers around the world. Therefore, our country small and