网络化报纸经营(国外英语资料).docVIP

网络化报纸经营(国外英语资料) The construction of web-based newspaper business model based on database marketing Source: Chinese paper download center [10-11-10 09:42:00] author: studa20 - Abstract: under the background of digital technology and newspaper network transformation, traditional newspapers from integrators to producers and suppliers of content, based on the database construction, characterization and specialization of personalized content networking newspaper business model. Keywords: content database networked newspaper In the digital technology to promote and newspaper network under the background of transformation, the traditional newspaper industry to accelerate the newspaper newspaper new strategic transition and business innovation and exploration. Traditional newspaper content based manufacturer and supplier of role positioning, it is necessary to create content database, ready to do big content industry, reveals the traditional newspaper media content resource advantage. And the content production based on individuation, specialisation and specialization is the foundation of the paper content database construction. Under the condition of network and database survival has changed the traditional newspaper survival form, medium boundary disappear and survival after mixing is a traditional newspaper in the form of network characteristics significantly. It is the fundamental trend of the development of the newspaper industry based on the network and the survival condition of the database. Switch from integrator to content manufacturer and supplier Since the crisis of the global newspaper industry, Chinas newspaper industry has also begun to examine and explore the shape and development of future newspapers. Newspaper groups and related industry in China in the late 20th century the development of diversified forms make traditional newspaper in the newspaper industry chain plays the role of integrator also encountered the impact of new media, represented by the Int