公共关系(外国英语资料).docVIP

公共关系(国外英语资料) Public relations: a social organization or public figure, under the guidance of a certain professional ethics, for the sake of public understanding and cooperation in an exchange, communication and persuasion activities. The three elements of the PR process are organization, communication, and the public. Any PR campaign is made up of these three elements. In the three elements, organization and public are the undertaker of public relations activities, namely organization - subject, public - object. The interaction between the two is communication, Communication is also translated as communication, and the nature of modern public relations communication is the two-way communication between the organization and the public. Communication and communication is a baseline that runs through the whole public relations. It is the essence of modern public relations theory, the essential attribute of public relations and the key to understand public relations accurately. Understand the three aspects of the essential attributes of public relations: the nature of public relations, the function of public relations and the discipline nature of public relations, The state of public relations: the condition of an objective relationship between an organization and its public environment and the state of public opinion. Public relations activities (practice): using the method of communication to coordinate social relations, influence public opinion, to create a good image of the organization, a series of public relations work in the organization operation environment. The concept of public relation that is a kind of influence and restrict the organizations policies and behavior management concept and management philosophy, it not only guides the practice of public relations in all aspects of work, but also penetrate into the management of daily activities, become the guide. Is a value concept and code of conduct. Social organization is a society that is planned and organ