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Cover page Critical analysis of the importance of marketing strategies and market research Introduction Whether business enterprises can be successful or not in the process of marketing, it is largely dependent on the marketing strategies and market research. The main product of the company is to offer customers amazing tart. The taste is original with strawberry or yellow peach. The price of tart is also reasonable. Each tart weighs 60P and ￡1 can get two tarts. In order to have better taste, tea milk is available at price of ￡1.2 per cup. The marketing strategy takes advantage of the marketing mix: product, price, place and promotion. The approach to marketing is produce orientation, and the marketing strategy is mass marketing. Market research of the similar products in the same industry has been conducted, and the target audiences are those young people, especially the students. New product development If a product has gained popularity among customers, does it need to launch other new products? The answer is positive, and there are many reasons accounting for the launch of new products onto the market. People are easily tired of the product in food industry, especially after they have tried them for several times. Tart is often regarded as the small dessert after a meal or snacks when people are hungry. If the tarts are made with the same flavor, they can hardly draw customers’ attention when new flavors have been launched by other enterprises. In such case, it is vitally important for companies launch new products onto the market. To put it in another way, it is the competition coming from competitors that the companies have to launch new products to attract customers’ attention (Cooper and Kleinschmidt, 2011). On the other