A Designer Degree 设计学位.docVIP

A Designer Degree 设计学位 A Degree in Luxury is Being Launched攻读奢侈品牌的学位刚刚推出 In a so-called age of austerity you might not expect a university to be offering a degree in luxury. However, this autumn the International University of Monaco is launching a masters degree in luxury retail management. The degree is a far cry from the student stereotype of debt and dingy flats, and will follow a syllabus looking at designer products, private jets and yachts. The course has been developed in collaboration with designer brands such as Gucci and Ralph Lauren. The 35 students will learn about how to sell lavish goods and run luxury boutiques. Despite Europes current financial troubles, the university says the course has been developed in response to a demand for staff who specialise in the luxury market. Harrods is one of the worlds largest department stores A spokeswoman for the university says, Gone are the days when it was easy to sell luxury goods based on the allure of the brand alone. The university also says that the course will teach students how to offer people an exceptional shopping experience in which consumers develop long-lasting and emotional ties with the brand. However, before you start applying to live the high life it is important to point out that students will be learning about, rather than enjoying, the world of opulent brands. The degree is in a country associated with wealth and extravagance, but the International University of Monaco is not the first to offer a degree in luxury retail. High-end London department store Harrods, known for its designer products, announced earlier this year that it would be offering an undergraduate degree in retailing for its own staff. The famous London store believes it will reap the rewards from a university training programme. So that is one Harrods product that tourists wont be able to take home - a university degree. Glossary 词汇表 (收听发音, 请单击英语单词) so-called 所谓的 age of austerity 简朴的年代 far cry 相差甚远 stereotype 模式化的形象