第十三章 数字媒体播放器.pptVIP

DMP Digital Signage Interactive Services Central Management Software Digital Signage Overview Digital Signage’s components: Digital media player Content management servers Displays and software Network infrastructure Digital Signage’s Common Applications: Public information Internal information Menu information Advertising Brand building(In-Store) Influencing customer behavior Enhancing customer experience The global digital signage market is estimated to generate $3.95 billion in 2011 and $13.2 billion by 2016; at a CAGR of 27.29% from 2011 to 2016. From the report “Global Digital Signage Market and its Applications (2011-2016)” Major Players: Cisco Systems (U.S.) NEC Display Solutions, Ltd (Tokyo) AU Optronics (Taiwan) Winmate(Taiwan) Scala (U.S.) Navori (Switzerland) Adflow Network (Canada) Nanonation Technology (U.S.) Omnivex Corporation (Canada) UCView(U.S.) Samsung Electronics Co. Ltd (South Korea) Cisco DMS Solution Overview Digital Signs Enterprise Content Delivery System Interactive Solution Main Products: Cisco Digital Media Player 4400G Cisco Digital Media Player 4310G Cisco Digital Media Player 4305G Digital Media Player 4310 is the industrys first network-aware DMP. It integrates Cisco medianet architecture technology and is capable of automatically configuring to a digital signage network at setup. Digital Signage-DMP Digital Signage-DMP Display Applications Corporate Visitors welcoming messages Live news Internal communication Presence/absence information Menus in canteens Transportation Flight schedules Advertising Way finding Emergency evacuation of premises Retail In-store advertising Branding Interactive Education Timetable updates Announcements about events Evacuation procedures Staff information Government Employee/public communication Room scheduling Evacuation procedures Greeting systems Healthcare Preventative health care Product advertising Guidance systems Queue management Local news and entertainment Hospitality Roo