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making sense of qualitative research
The qualitative research interview
Barbara DiCicco-Bloom Benjamin F Crabtree
BACKGROUND Interviews are among the most depth of information being gathered. This article
familiar strategies for collecting qualitative data. The explores qualitative interviews and emphasises the
different qualitative interviewing strategies in com- individual in-depth interview. Other manuscripts in
mon use emerged from diverse disciplinary perspec- this Medical Education series have highlighted other
tives resulting in a wide variation among interviewing qualitative data collection techniques, including
approaches. Unlike the highly structured survey narratives1, participant observation2,3 and focus
interviews and questionnaires used in epidemiology groups.4
and most health services research, we examine less
structured interview strategies in which the person While all interviews are used to get to know the
interviewed is more a participant in meaning making interviewee better, the purpose of that knowing varies
than a conduit from which information is retrieved. according to the research question and the disci-
plinary perspective of the researcher. Thus, some
PURPOSE In this article we briefly review the research is designed to test a priori hypotheses, often
more common qualitative interview methods and using a very structured interviewing format in which
then focus on the widely used individual face-to-face the stimulus (questions) and analyses are standard-
in-depth interview, which
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