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making sense of qualitative research The qualitative research interview Barbara DiCicco-Bloom Benjamin F Crabtree BACKGROUND Interviews are among the most depth of information being gathered. This article familiar strategies for collecting qualitative data. The explores qualitative interviews and emphasises the different qualitative interviewing strategies in com- individual in-depth interview. Other manuscripts in mon use emerged from diverse disciplinary perspec- this Medical Education series have highlighted other tives resulting in a wide variation among interviewing qualitative data collection techniques, including approaches. Unlike the highly structured survey narratives1, participant observation2,3 and focus interviews and questionnaires used in epidemiology groups.4 and most health services research, we examine less structured interview strategies in which the person While all interviews are used to get to know the interviewed is more a participant in meaning making interviewee better, the purpose of that knowing varies than a conduit from which information is retrieved. according to the research question and the disci- plinary perspective of the researcher. Thus, some PURPOSE In this article we briefly review the research is designed to test a priori hypotheses, often more common qualitative interview methods and using a very structured interviewing format in which then focus on the widely used individual face-to-face the stimulus (questions) and analyses are standard- in-depth interview, which

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