墙山策略7.16.pptVIP

YN 2009-7-16;目录Agenda;类型 Type;1.吸引消费者购买，推动店内销售 Attract consumer buy our Product, and push in-store sales value 2.增强竞争力 Increase Competitiveness 3.帮助消费者容易把我们的品牌与其他品牌区分 Make consumer know different between our brand and others 4.使消费者容易了解我们的子品牌 Make consumer know our sub-brand easily 5.指导促销员和理货员理货 Help CSR merchandiser to merchandising;GBD总的陈列面≥陈列面最大的竞争对手 10% GBD merchandising ≥ 10% of the best Competitor;蓝/黄/绿墙陈列规则BYG wall Merchandising rule;蓝墙参考陈列图Blue wall merchandising referrence;黄墙参考陈列图Yellow wall merchandising referrence;绿墙参考陈列图Green wall merchandising referrence;益生墙参考陈列图Healthy wall merchandising referrence;2009各团队陈列墙跟踪2009 BYG/Health Wall Tracking;墙个数 NO.OF. WALLS;ISP 模板ISP template;2009年各团队墙的任务09 Wall Target by Team;2009年“山”销售策略2009 Mountain Strategy ;;1.吸引消费者购买，推动店内销售 Attract consumer to buy, push the sales 2.增强竞争力 Improve competitiveness 3.令消费者多一个选择,改变消费者购买习惯 Option for consumer, to change the purchase habits;突破酸乳饮品市场 Break through S.D.B. market # 金山：从益力多中获取市场份额 Golden mountain: Take market share from Yakult # 绿山：提供更健康的酸牛奶饮品抢占其他酸乳制品市场 Green mountain: Offer healthier S.D.B. to VS others S.D.B;金山参考陈列图Golden mountain merchandising referrence;绿山参考陈列图Green mountain merchandising referrence;各销售团队金山／绿山目标Mountain Target by team;2009各团队陈列墙跟踪2009 BYG/Health Wall Tracking;墙个数 NO.OF. WALLS;ISP 模板ISP template;墙的表现—全公司 BYG Wall Performance– Total Company;;;