UnitFourABrandpower品牌力量.doc

Unit Four A Brand power 品牌力量 Objectives 学习重点 1. To enable Ss to talk about brands and marketing 2. To practise reading for specific information 3. To practise listening for gist and specific information Vocabulary 词汇准备 Which brand they would choose for these reasons. Ask them if brand name is generally important to them. For all products or for certain products in particular? Speaking 口语练习 参考词汇和表达 a brand represents a certain culture 一个品牌代表一种文化 be attracted by the quality brand image 被优质的品牌形象所吸引 the brand name carries high credibility 民派具有很高的可信度 brand leader 畅销品牌 have a strong sense of brand loyalty 具有强烈的品牌信任感 reasonable price 合理的价格 good after-sales service 良好的售后服务 have confidence in the reliability of the product 信赖产品的可靠性 good quality 良好的质量 consistent quality 稳定的质量 user-friendly design 方便用户的使用设计 Listening 听力练习 Five people explain why they bought one of the products. Listen and decide the main reason for each question. 有五个人解释他们为什么选择某个产品。先听，然后找出他们决定购买这种产品的主要理由。 1 ……G 2 ……H 3 ……D 4 ……B 5 ……E 听力文本要点解释Reliability and after-sales service are all very important, but they are not exactly exciting, are they? 产品的可靠性和售后服务都很重要，但这些并不完全是刺激你购买的因素，对吧？ I want my car to say something about me . 我想让我的车来展示我的个性。 I want something which looks sporty and attracts attention. 我想要一辆时髦的能够引人注目的汽车。 And then I saw that advert on TV with those new computers. 后来我在电视上看到了这则新型的电脑广告，注意；advertising 是广告的总称，是不可数名词；advertisement 是具体的广告，是可以数名词。 Get onto the internet 上网 I thought buying a mobile phone would be easy, but it wasn’t. 我原以为买手机是很容易的事情，但事实并非如此。 ……all this stuff about monthly service contracts and different tariffs at different times of day. 所有这些每月维修合同以及一天内不同时段的不同收费标准等玩意儿。 I worked out that the best deal for me was a one-year all-inclusive package. 我琢磨对我来说，最好的买卖就就是一年的服务。 I used to think that one refrigerator was pretty much like any other.我以为各种冰箱没有什么两样。 Zone layer 臭氧层 CFC gases 氟氯化碳气 CFC是chlorofluoro carbon 的缩略词 And it is cheap to run as well 供养费用便宜。Run的意思是main