高考第一轮复习用书·英语人教必修5Unit 4.ppt

The popularity of Craigslist, the ninth most popular website in America, has contributed to a sharp decline in newspapers?? classified-advertising revenue (收入). Sitting in a café in San Francisco, Mr Newmark looks an unlikely killer. Did he kill newspapers? “That would be a considerable exaggeration (夸张),” he says with a smile. The Internet is only one of the reasons for the decline of news-papers in America, which started decades ago. The appearance of television news, and then cable television, attracted readers and advertisers away. Then the Internet appeared in the 1990s. A new generation of readers grew up getting their news from television and the web, now the two leading news sources in America (the web overtook newspapers in 2010 and is already the most popular source among the under-30s). These technological shifts hit American newspapers particular-ly hard because they heavily rely on advertising. According to the OECD, a club of developed countries, in 2008 America??s newspapers collectively relied on advertising for 87% of their total revenue, more than any other country surveyed.The 2008~2009 recession (衰退) made things worse. Between 2007 and 2009 newspaper revenues in France fell by 4%, in Germany by 10% and in Britain by 21%. In America they plummeted by 30%. 【语篇大意】关于新闻报业的特别报道:美国的新闻报业陷入困境。 1.Why is Craig Newmark named a newspaper killer? A.He demands the government to limit the publishing of the newspaper. B.He calls on people to surf the Internet instead of buying newspaper. C.His classified-advertising websites are seldom free to use. D.His Craigslist takes away lots of advertising shares of news- paper. 【答案与解析】D　第1段后半部分提到:在美国,报业从业者正身处泥潭,他们通常怪罪于大型分类广告网站Craigslist的创建者克莱格·纽马克,Craigslist的分类广告大多可以免费使用。 2.How does Mr Newmark think of his nickname? A.A little reasonable.　　B.True to the name. C.Far from the truth.　　D.A little foolish. 【答案与解析】C　第2段最后一句提到,“他笑着说道:‘这可夸张得有些离谱了’”。故正确答案为C项。 3.Which has the longest influence on a