农业社会化服务渠道选择及其满意度探究.docVIP

农业社会化服务渠道选择及其满意度探究摘 要：通过对新疆欠发达地区红枣产业农户的典型调查，从农户角度分析了红枣产业农业服务渠道选择现状以及农业服务满意度的影响因素。研究表明，农业服务渠道以政府部门为主，传统渠道为辅，农业合作集体组织与“龙头”企业服务缺乏，市场化程度不足。农户家庭背景特征对农业服务满意度有显著影响。基于此，新疆欠发达地区产业化经营需加强农业合作组织与“龙头企业”建设，实施针对性农业服务，巩固农户市场经济主体地位 关键词： 农业社会化服务；农业服务渠道；农户渠道选择；满意度 中图分类号：F303 文献标识码：A DOI编码：10.3969/j.issn.1006－6500.2011.06.018 Study on the Channel Selection and Satisfaction of Agricultural Socialized Services ――Based on the Survey Data of Jujube Growers in Xinjiang Area YUE Yong-hai1, CHEN Hua2 (1． College of Economics and Management, Huazhong Agricultural University, Wuhan, Hubei 430070, China； 2.Changjiang Engineering Management Consulting Company Limitted,Wuhan,Hubei 430010,China) Ａｂｓｔｒａｃｔ: Through a typical survey of farmers of the jujube industry in less developed regions of Xinjiang, this study has analyzed the factors that influencing the channel selection and satisfaction of agricultural services of jujube industry from the perspective of farmers. The results showed that agricultural services were mainly supplied by the government, with traditional channel supplemented, lacking of agricultural collective cooperation organizations and leading business services, which indicated that the services were far from market-oriented. Family background characteristics of household had significant impact on the satisfaction degree of agricultural services. Based on this result, it was suggested that the industrialization of underdeveloped areas in Xinjiang needed to strengthen the construction of agricultural cooperation organizations and leading companies, supply targeted agricultural services, and consolidate the dominant position of farmers in the market. Key words: agricultural socialized service;channel of agricultural service;farmers? channel selection;satisfaction 自1978年实施家庭联产承包责任制和农副产品市场化以来，“小农户”与“大市场”的矛盾呈现并日益尖锐起来。学者周立群等[1]认为消除“小农户、大市场”的矛盾关键在于引进适当的中介组织和连结机制，实施农村经济组织创新，推进农业产业化经营。研究发现，实施农业产业化经营要具备以下几个要素：龙头企业、主导产业、农产品基地（农户）、利益分配机制以及管理制度[2]，其基本内涵便是以市场为导向，以农户为基础