供应链视角下中药饮片质量安全控制博弈分析 - 中国中医药信息杂志.pdfVIP

2016 年7月第 23卷第7期 中国中医药信息杂志 ·11· 供应链视角下中药饮片质量安全控制博弈分析 1,2 1 1 1,2 杨浩雄 ，魏彬 ，车鑫 ，崔丽 1.北京工商大学，北京 100048 ；2.北京工商大学中国食品安全研究中心，北京 100048 摘要：中药饮片供应链环节多，各环节之间存在相互制约、相互联系的博弈关系，任何一个环节异常，都 会影响整个供应链，并最终影响消费者的用药安全。本文以中药产业链理论为基础，从供应链的管理角度出发， 建立一个由种植农户、产销合作社、中药饮片加工企业、批发零售市场和中成药制造企业组成的中间销售环节、 终端消费者组成的线性供应链静态博弈模型，并运用博弈论的定量方法，提出了提高中药饮片质量安全的建议。 关键词：中药饮片；供应链；质量；博弈 DOI：10.3969/j.issn.1005-5304.2016.07.004 中图分类号：R2-05 文献标识码：A 文章编号：1005-5304(2016)07-0011-06 Game Theory Analysis on Quality and Safety Control of Chinese Medicine Decoction Pieces 1,2 1 1 1,2 from the Perspective of Supply Chain YANG Hao-xiong , WEI Bin , CHE Xin , CUI Li (1. Beijing Technology and Business University, Beijing 100048, China; 2. China Center for Food Safety Research, Beijing Technology and Business University, Beijing 100048, China) Abstract: Game relationship of mutual restriction and mutual connection exist among various segments of Chinese medicine decoction pieces supply chain. Any problems in any segments will affect quality and safety of the whole supply chain, and ultimately affect the safety of consumers. Based on the theory of supply chain, this article established a linear supply chain and static game model, including planting farmers, production and marketing society, processors of Chinese medicine decoction pieces, terminal consumers and middle sales section whichis made up of whole sale and retail markets and manufacturing enterprises of Chinese patent medicine. This article also proposed the suggestions about quality safety of Chinese medicine decoction pieces through quantitative methods in game theory. Key w