“中国红”文化产品包装设计.pdfVIP

摘要 摘 要 中国的文化用品历史悠久，从纸墨笔砚到如今现代化的书写用品。作为 我们必不可少的产品，中国的文化产品产业面临着良好的市场前景，从前中 国的文化产品并没有品牌意识，缺乏自主及个性的包装设计成了制约文化用 品发展的软肋。在熟悉多元化的文化背景之下，我们应该做的是要抓住本国 的市场需求，“取其精华，去其糟粕”，倡导中国本土的传统元素与现代化设 计相结合，本设计报告就是根据对文化产品的调查研究，提出全新的包装设 计方案，将 “中国红”这一元素融入到包装设计的理念中，以特色新颖的设 计表现方式来表达产品独特的 “地域情调”，赋予本产品更多的艺术价值和 审美情趣。同时，也可以提高文化产品的附加值，还可以使更多的人了解中 国文化的魅力，在潜意识中对于宣传本土发展文化起了推动作用。 关键词：中国红；产品包装；地域文化 II 万方数据 Abstract ABSTRACT Chinas long history of cultural products, from paper and ink, brush, until now modern writing supplies. As part of our essential products, Chinas cultural products industry is facing good market prospects, the former Chinese cultural products and no brand awareness, lack of autonomy and personalized packaging design constraints become the soft underbelly of the development of cultural goods. Under familiar with diverse cultural backgrounds, we should do is to seize the domestic market demand, its essence, to its dregs, encouraging traditional elements with modern design combined with local Chinese, the design report is based research on cultural products, proposed new packaging design, the China red this element into the packaging design philosophy to the performance characteristics of innovative design to express a unique product, Regional mood, which gives the product more artistic value and aesthetic appeal. Also, you can increase the added value of cultural products, you can also make more people understand the charm of Chi