对企业文化在中小企业发展中所起作用的研究英文版.doc.doc

the study of corporate cultures role in the development of SME ABSTRACT:The corporate culture is an important intangible asset in the development of enterprises,especially in the flourishing of small and medium enterprises(SME) and world economic integration,large enterprises dominate the economic development,so SME can only survive in the cracks and the development prospects are very slim. In order to enable the SME to be able to break through the blockade of the large enterprises, The SME not only should be good at seizing the opportunities of development, but also should cultivate a unique corporate culture that the majority of the employees agree. Corporate culture gather together corporate members and form an unstoppable force. In this paper,I analysis the development status of SME and use the theoretical study of the corporate culture to study the role of corporate culture on the development of SME , as well as how to nurture a corporate culture. Keywords: Corporate culture; SME; enterprise development ForewordEconomic globalization is the trend of economic development. World market are integrating.Large enterprises at home and abroad have seized the main market. In order to maintain market share and seek survival and development, they gave the penetration spearhead to SME survival niche market.Compared with these multinational enterprises ,there are many obvious competitive disadvantage. Under their powerful oppression, survival and development has become difficult. As a major economic power of Chinas economic development, SME need to conform to the requirements of the market economic development, to cultivate their own corporate culture, to establish a system of modern enterprise management , to improve the competitiveness and internal cohesion of the enterprise development, and seek a cup of soup with the large state-owned enterprises and multinational enterprises.Mr.Yu Guangyuan used to say: The prosperity of the country rely on the economy and economic