西双版纳旅游二次创业的措施和建议.doc.doc

目 录 中文摘要 ……………………………………………………………………………I Abstract……………………………………………………………………………II 前言……………………………………………………………………………………1 1 西双版纳旅游业发展历程及现状…………………………………………………2 1.1 西双版纳旅游业的发展历程……………………………………………………2 1.2 西双版纳旅游业发展的现状……………………………………………………3 2 西双版纳旅游业存在的问题………………………………………………………4 2.1 西双版纳旅游业宏观环境中存在的问题………………………………………4 2.2 西双版纳旅游业在微观游览活动中存在的问题………………………………5 3 西双版纳旅游二次创业的初步构想………………………………………………6 3.1 西双版纳旅游二次创业的途径构想……………………………………………6 3.2 傣族园旅游二次创业的发展探究………………………………………………7 4 西双版纳旅游二次创业发展的建议和措施………………………………………9 4.1 强化政府职能，规范旅游市场…………………………………………………9 4.2 确立服务理念，提高“美誉度”………………………………………………9 4.3强化名牌意识，着力打造品牌…………………………………………………10 4.4更新思想观念，加强宣传促销…………………………………………………11 4.5以绿色为亮点，塑造旅游形象…………………………………………………11 4.6 大力改进旅游活动过程中存在的问题………………………………………12 挖掘西双版纳旅游软实力—贝叶文化…………………………………………13 5 小结………………………………………………………………………………14 参考文献……………………………………………………………………………15 致谢…………………………………………………………………………………16 西双版纳旅游二次创业的措施和建议 摘要 西双版纳旅游业经过几十年的发展，其产品在国内外旅游市场被消费者普遍看好，但丽江、大理、香格里拉旅游的逐渐兴起，西双版纳又逐渐的淡出了我们的视线。在云南省提出旅游二次创业的大背景下，伴随澜沧江—湄公河次区域经济合作的推进，西双版纳旅游应怎样迎接挑战，实现二次创业，重新被旅游消费者作为第一旅游目的地来选择成为一个新课题，本文通过分析西双版纳旅游存在的问题，提出一些二次创业的措施与建议。 关键词：西双版纳 旅游 二次创业  The development and Countermeasures of Xishuangbanna tourism second pioneering Abstract After decades of tourism developing, the tourism of Xishuangbanna is deserved of high praises by consumers of tourism at home and abroad lfowever, with the rising of the tourism in Lijiang Dali and Shangri-La,Xishuangbanna tourism is gradually fading out of our sight. Under the dackground of the tourism secondary undertaiking , proposed by the government of Yunnan Province, and with the development of economic cooperation in Lancing-Mekong Sub-reigon, it becomes a new subjiect for xishuangbanna tourism how to meet the challenges, to fulfil the secondary undertaking, and to be chosen by tourism consumers as the first destination. Through analysising the existing problems in Xishuangbanna tourism, this paper will give some measures and suggertions for the secondary undertaking. Key word: Tou