基金持续营销的十大策略(国外英文资料).docVIP

基金持续营销的十大策略 Ten strategies for sustainable marketing of fund 2009 09 21 08:39 panorama network securities times Schroder, President of China Investment Management Co., Ltd., UK: ten strategies for Sustainable Marketing With the summary of the research on overseas experience in sales market funds, the British Schroder investment management company president born in Chinese climax 2009 fund marketing development forum , said a fund companys marketing team must first locate ourselves in the continued marketing strategy, that is to take what kind of marketing idea to your company fund products. In specific marketing techniques, there are ten main strategies. The first strategy is to emphasize the two major concepts of fund selection. The first is the Matthew effect of the strong constant. This marketing technique enables investors to believe that the brilliant historical performance of the fund company will continue. Second is the idea of regression mean. The idea is to tell investors that when the fund industry rules, no one can beat the market long-term stability. Performance temporarily poor fund, as the market changes, it is likely to salt fish turn over. Especially those for asset allocation or stock reason behind the fund is likely to come. And because of the management fees or sales costs are too high, resulting in poor performance of the fund, the performance of the possibility of a better turnaround is much smaller. The second strategy is to emphasize the role of asset allocation in return on investment. Relevant statistics show that the allocation of assets to fund portfolio role as high as 92% or so. Thus, the role of asset allocation is much higher than the contribution of individual stocks to fund performance. The third strategy is to emphasize the two methods of calculating the return on fund investment. The return of investors depends on the specific amount of investment, the period of investment and the performance of the funds they invest. Fund manage