对饮料业新秀K可远航触礁的深度解析(一)(国外英文资料).docVIP

对饮料业新秀K可远航触礁的深度解析(一) A recent beverage market, many people may still remember the year 2007 in the multiple channels of CCTV, Phoenix TV and other high-end media and a lot of burn since May 1st, a total of nearly 30 times the daily broadcast advertising, but the demands are erratic annual rookie K beverage can. However, there are many opportunities for coincidence in the world, and when the time pointer is set in May 1, 2008, the anniversary of the K listing has become its annual festival. Why such a high-profile debut of rookie products, after a year of marketing with vigour and vitality, but quietly, halfway died? The author at that time close contact with the product throughout the marketing industry identity, and now from the following eight aspects of K from listing to delisting in the process of in-depth analysis of the details. A noble family, still a short period of brilliance K drinks are produced by the Shenzhen solar biological Polytron Technologies Inc (hereinafter referred to as Sun Life Science). The sun for the Jilin Sun City Group is a wholly owned subsidiary, Sun City Group is the enterprise with a great reputation in Jilin, its real estate, hotel and property, the Northeasts largest building materials supermarket Home Furnishing and so many industries, also has branches in Hongkong, and Sun City Group owns the largest production base of ginseng flower bud and store in Changbai Mountain, the enterprise the basic monopoly of more than 90% of the global resources of ginseng flower bud. The sun is in natural plant, functional health food and pharmaceutical research and development, production and sales of large-scale high-tech enterprises, over the years, has been committed to the natural plant health product research and development, cultivation, processing and marketing to ginseng, enjoys a high reputation in Southeast Asia and Europe and america. With the recent decline in exports and excessive marketing of the domestic health care industry, sun he