师出有名 营销社区(国外英文资料).docVIP

师出有名 营销社区 There is a tendency to make excessive marketing in community There is no doubt that the community marketing is the low operating part of the enterprise integrated marketing communication is one of the important soft terminal behavior, combined with other kinds of communication methods, marketing, products, brand promotion mission, used properly will produce infinite effect. However, now we often see some different faces of the manufacturers set a stand in a corner of the community, wearing a white coat doctor sat in the side, a joke of teaching medical care knowledge, and seize the opportune moment to sell products, always give a person with opportunistic, big do abuse potential. This simple street community to promote or warn publicity cause heresy, the impression of fish in troubled waters. Light activities have no effect, or even hurt the brand image, gained nothing anti-corrosion one meter. The future development of community marketing must have new ideas, to a reasonable amount, only in the state of the consumer trust community marketing sense, will both sales and brand image. Very good reason to do community Community marketing is a very important task is to propaganda and television, newspaper advertising and other media echoes with the advertisement said propaganda content is not clear, say through the face-to-face communication to interact with consumers in the community with some tour theme activities, lectures, etc., which constitute the whole marketing an important part of the. How to design a distinctive community marketing model? Community marketing is the most important thing is to do each activity carrying, carrying is the fundamental way to solve the problem of consumer trust, sales and brand image is the key to successful community marketing to achieve. Only carrying to the marketing activities rooted in the community. The best way is justified and enterprise related units and groups to form a coalition of community marketing. The allian