公共关系(国外英语).docVIP

公共关系(国外英语资料) Problem number: 1: choice question (please choose the only correct answer in the following choices) : 5 Content: The self and others, the personal transmission activities belong to A, self transmission B, interpersonal communication C, organizational communication D, mass communication Standard answer: B Students answer: a. Subject score: 0 Problem number 2: a single choice (please select the only correct answer in the following choices) : 5 Content: A successful dissemination activities must be focused on looking for groups with related interests between the public hot spot, find hot spots, seize the two-way interests to carry out communication activities. This shows the characteristics of the propagation (). A, mutual benefit B, two-way, C, affective D, diffusivity Standard answer: a. Students answer: a. Subject score: 5 Problem number: 3: one choice (please select the only correct answer in the following choices) : 5 Content: The public is not a single group, but a whole environment associated with the activities of social organizations. This reflects the public () character. A, integrity B, commonality, C, relevance D, D variability Standard answer: a. Students answer: a. Subject score: 5 Title 4: a single choice (please select the only correct answer in the following choices) : 5 Content: The scholar (), with his outstanding research, became the founder of public relations, and brought public relations to the scientific stage. A, lex harlow B, carter xvii-xviii. C, Alan, D, Edward Standard answer: D Students answer: D Subject score: 5 Title 5: a single choice (please select the only correct answer in the following choices) : 5 Content: What is wrong with public relations is () A, public relations are A kind of consciousness B, public relations are the activities of internal demand for development Public relations are the result of business development Public relations are a profession Standard answer: C Students answer: D Subject score: 0 Problem n