化妆品售后服务中心,一个持久赢利的深度销售平台(国外英文).docVIP

化妆品售后服务中心,一个持久赢利的深度销售平台(国外英文资料) (a) professional after-sales service center, cosmetics depth marketing tool The necessity of establishing cosmetics after-sales service center For a long time, the cosmetics industry has been out of order due to the low barriers to trade and the serious homogenization of products. Regional brand, brand is guerrilla in the market, the formation of fish, malicious competition situation. In addition, because the production cost of Chinese cosmetics has the advantages of geographical advantages and human resources, the core competitiveness of state-owned brands in the market competition with international brands is low price strategy. However, as Chinas WTO accession, tariff gradually lowered, international brands have entered, and also began a price reduction strategy. In addition, a series of mergers and acquisitions by the international giants on Chinese cosmetics brands have gradually reduced the competitive advantage of Chinas cosmetics prices. In addition, with the emergence of OEM, product homogenization is becoming more and more serious. With product quality as the core competitiveness, it will be completed to enhance the added value of products as the core competitiveness transformation. The important way to increase the added value of products is service marketing. High quality service marketing can set up higher brand reputation and identity in the minds of consumers, so that enterprises can form the core competitiveness of sustainable development. Beauty consumption experienced in the last century 90s frenzy, and gradually become more rational, with the transfer of the cosmetics market from sellers market to buyers market, increasing competition, to the new century, almost white hot competition. Enterprises are required to provide quality services other than products to gain sustained market recognition and obtain appropriate living space. Cosmetics after-sales service center, is the cosmetics industry depth service marketing