双语资讯：职场圈子 领英拟争取蓝领用户.docx

After a few years out of the workforce to care for his youngest son, Klaus Thorsen spruced up his LinkedIn profile. Not that un-usual, you may think. After all, the careers networking site has more than 330m registered users. Except that MrThorsen is a north London carpenter hoping to find contacts and employment on a site where job titles such as “builder” are more typically used to describe someone who creates online communities than a construction worker. 为了照顾最小的儿子，克劳斯?索尔森(Klaus Thorsen)几年没有工作，之后他把自己领英(LinkedIn)上的简历润色了一下。你可能会想，这没什么特别的。毕竟，这个职业交流网站拥有逾3.3亿个注册用户。除了一点，在伦敦北部做木匠的索尔森想在这个网站找份合同，而在这里像“builder”（建筑工，或网络工程师——译者注）的岗位名称更常用来描述创办网上社区的人，而不是建筑工人。MrThorsen admits he would never have joined LinkedIn if it were not for his partner, Karen Fugle, an executive coach to architects. “If you’re not in the corporate world it’s a big step, [it’s] baffling,” she says. That is not to say MrThorsen does not use technology; he is an enthusiastic Twitter user, deploying it to keep up with industry news and finds work through referrals from local websites such as S, a neighbourhood social network. 索尔森承认，如果不是他的伴侣凯伦?富格勒(Karen Fugle)的话，他永远不会加入领英。富格勒是一名面向建筑师的高管教练，她称，“如果你没在企业的圈子里，这真的是一大步，（这）令人困惑。”这并不是说索尔森不会使用高科技；他是Twitter的活跃用户，利用这个社交媒体网站关注行业新闻，并通过S（一家社区社交网站）之类的当地网站的转介找工作。If LinkedIn has its way, however, more people like MrThorsen will bec-ome members of the site — without nudges from executive coaches — and ex-pand the numbers beyond the throngs of accountants, lawyers and marketers already signed up, to include delivery drivers, waiters and joiners. 不过，如果领英的新尝试取得成功，就会有更多像索尔森一样的人成为其会员——不需要高管教练来劝说——使其会员群体超出注册会计师、律师和市场销售人员，扩大至纳入送货司机、服务员和木匠。Allen Blue, co-founder of LinkedIn, wants the site to shed its elitist image as an exclusive club for knowledge workers. LinkedIn last year bought Bright, a US job site that uses a scoring mechanism to match job hunters with em-ployers. The acquisition brought jobs to the site from sectors beyond LinkedIn’s traditional white-collar heartland. 领英的共同创始人艾