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WholeFoods Analysis 4(战略分析:美国天然健康食品市场)
Date: 26 January 2011
To: Mr. John Mackey, CEO
Whole Foods Market
From: , SVP
Corporate Strategy Group
RE: Interim Strategic Analysis
In response to our conversation on January 19, I have prepared a strategic analysis to assess the current
competitive position of Whole Foods Market in the retail grocery and organic food industries. As you
are aware, the US food industry is intensely competitive with firms ranging from corner store shops up
through national retail chains. In recent years, the re has been an incr
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