互联网下的烛光之伴.docx

第二届“互联网+”大学生创新创业大赛计划书项目名称：互联网下的烛光之伴____主营业务：援助留守儿童选手姓名：马男刘欢王安然占健指导老师：晁晓琪 2016年5月目录执行概论.......................................................4第1章 背景1.1留守儿童现状......................................................81.2留守儿童存在的原因................................................81.3留守儿童存在的问题................................................91.4以公益形式对留守儿童的援助........................................101.5烛光之伴的起点....................................................11 1.6烛光之伴奶茶店的可行性............................................11第2章 社会留守儿童公益现状及奶茶店市场分析2.1针对留守儿童问题现有政策及措施分析................................122.2烛光之伴的公益特色分析............................................132.3奶茶店的市场分析..................................................132.4定位人群分析......................................................152.5前景分析..........................................................15第3章企业简介3.1部门职责.........................................................163.2公司成员介绍.....................................................173.3公司宗旨.........................................................173.4运行方式.........................................................17第4章产品与服务4.1留守儿童网站-烛光之伴............................................194.2公益之行-“烛光之伴”奶茶店......................................214.3产品服务.........................................................224.4公益之行.........................................................23第5章市场营销计划5.1市场定位.........................................................245.2产品策略.........................................................245.3渠道策略.........................................................245.4品牌策略.........................................................255.5市场渗透策略.....................................................265.6营销沟通战略.....................................................265.7促销策略.........................................................27第6章组织管理计划6.1志愿者招募标准...................................................286.2管理条例.......................................