buzz marketing概要1.pptVIP

video Traditional advertisement Hard to judge whether the things in the advertisement true or not. The style Cost lot of money Buzz marketing Definition The advantages The ways it uses The tendency Definition The term used in word-of-mouth marketing, is the interaction of consumers and users of a product or services to amplify the original marketing message, a vague but positive association, excitement, or anticipation about a product or service. Advantages Delivering the information much more quickly. Saving lot of advertising expenditure. Easy to get trust. High cost preferment. The way it uses Dressing up as customers Creating the topic Opinion leader L-carnitine In addition, the rapid popularization of buzz marketing, is also means their fallen. the competitor of the buzz marketing is buzz marketing itself. The marketing staff need to think much of the unbelievable and outstanding methods to the consumers. And this is also the hard task of buzz marketing. * 黄翠仪 张莉雯 黎颖怡 contents HOW TO USE BUZZ MARKETING TECHNIQUES AND SOCIAL MEDIA TO DRIVE GROWTH BY CREATING A POSITIOVE BUZZ AROUND PRODUCT OR SERVICE. * ONLY 18% OF TV ADS GENERATE POSITIVE ROI * 100% INCREASE IN AD SPENDING JUST TO ADD 1% - 2% IN SALES The video on Youtube online was clicked up to 3.5 million times. Dickson also appeared in TODAY and other television programs, and in a Weezer video of a guest. throw out the traditional method of marketing public entertainment manufacturing topics to draw peoples attention make people keep talking Sales popularity Her dress is only 175 pounds, photograph of a published, chain brand Reiss website immediately be throng consumers crowded detonation, all stores this dress a few hours all be snapped up. Kate wears tweed suit of Rebecca Taylor, sold out half an hour in Neiman Marcus Bergdorf Goodman The purchase of flesh colored tights saw a 65% increase? because Princess Kate loves No doubt, beauty and close to people