caferoma 咖啡概要1.pptVIP

Solutions Brand-stretching new taste instant coffee produce some goods like dessert ,cups ,spoons which under the same brand . Brand-stretching Celebrity endorsement in different sales areas use different stars in the ad . n accordance with local culture Positive image attractive * Espresso 浓咖啡Cappuccino 卡布奇诺Café Latte 拿铁咖啡Cafe Americano 美咖Flat White 白咖啡 Cafe Breve 半拿铁Mocha 摩卡 Vienna Coffee 维也纳咖啡 Irish coffee 爱尔兰咖啡CaramelMacchiatto 焦糖玛奇朵； Problems Brand loyalty 1 Copycat products 3 Brand image 4 Pricing 2 Stretching the brand Repositioning the product Pricing Multiple brands Advertising Disadvantages Advantages cup mat *